My work focuses on creating meaningful connections and driving positive change through thoughtful design and strategy. Whether addressing social challenges or supporting vulnerable communities through initiatives, I aim to deliver impactful solutions that empower individuals and foster a sense of belonging.
Pair Together is a creative social enterprise dedicated to improving the lives of people experiencing homelessness through the simple yet impactful act of donating socks. For every pair of socks purchased, Pair Together provides a new pair to someone in need, addressing a key gap in donations often overlooked.
Designed to appeal to young, socially conscious trendsetters aged 14–29, the brand blends affordable, stylish designs with a mission to create social change. By investing in a bold visual identity and prioritising societal impact over profit, Pair Together aspires to empower consumers to make a statement with their purchases while contributing to a meaningful cause.
AppOff was created to raise awareness about social media addiction, a growing issue among young Australians, and to provide actionable strategies for reducing screen time. With 31% of Australians, particularly those aged 18–29, feeling they spend too much time on social media, the campaign emphasised simple, effective changes like using social media only on desktops.
Through clear messaging and relatable cartoon visuals, AppOff encouraged users to take control of their habits, aiming to reduce social media use by 40%. Its conservative yet empowering tone ensured the message resonated across diverse cultural and regional demographics.