Community.

My work focuses on creating meaningful connections and driving positive change through thoughtful design and strategy. Whether addressing social challenges or supporting vulnerable communities through initiatives, I aim to deliver impactful solutions that empower individuals and foster a sense of belonging.

AppOff

AppOff was created to raise awareness about social media addiction, a growing issue among young Australians, and to provide actionable strategies for reducing screen time. With 31% of Australians, particularly those aged 18–29, feeling they spend too much time on social media, the campaign emphasised simple, effective changes like using social media only on desktops.

Through clear messaging and relatable cartoon visuals, AppOff encouraged users to take control of their habits, aiming to reduce social media use by 40%. Its conservative yet empowering tone ensured the message resonated across diverse cultural and regional demographics.